Haley Strategic Partners (HSP) is an elite Military and combat training Company that manufactures and sells gear to military and police force. Their training devision focuses on training those in combat to be thinkers before shooters, always analyzing their surroundings and being wise.
The "Zero Yourself" campaign was created from one of the lead trainers ideas of focusing in and being thought out. These designs are intended to narrow in one design to be used as the shirts provided in the disruptive environments 3 (D3) reactive training course.
The 3 used in the type of this design is a call back to HSP's use of the 3 in D3, which is the 3rd of 10 courses they offer and it represents the disruption you can face while encountering a hostile environment.
