This is the launch of Haley Strategic Partners's (HSP) Lifestyle expansion. Previously, HSP focused solely on military and first responder surplus and training, but they are now launching into the hunting and fishing, off roading, camping, and motorcycle realm.  
these illustrations are to bring attention to this new shift. there are two versions of each: one designed for web headers and notifications, and the detailed original meant for stickers and rubber patches, as well as the social media launch.
Some of these devisions will have their own web category, so I designed logos for the categories. Fly fishermen around the country have reportedly used the HSP thorax chest rig for their fishing gear and bait, and off roaders including myself use the flatpack XL to haul recovery gear camping tools. This discovery is what sparked the expansion. 
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