This voting campaign started out with outdoor advertising to reach the American public. My goal was to make the visuals discreet enough where people won't immediately be turned off by politics, but have a simple enough message to project the objective.
Graphics, Illustrations and Copy writing by Andrew Aldrich
round two of the voting campaign involved creating the visual and typographic layout of an informational book about voting awareness. Revisiting visual elements throughout the campaign that would be familiar to previous audience and creating new pieces that work well with the existing graphics was essential to creating a cohesive campaign.
Stage 3 of the voting campaign was building a Trade show booth, meant to reel people in to talk to a representative about the importance of voting. This project included two give-away items, remaining within a budget of $500.
Give-away items consisted of custom playing cards and tote bags. I provided three options of tote bag designs that were all cohesive with the other item.
