In my research, I looked for ways to inspire a timeless logo. something that transcends trends, relevance, current interpretation. I want it to remind to of an adventure film like Indiana Jones, where you're looking for something valuable across different continents.
I decided to use the font Modesto to represent a brand that could be relevant in both aspen Colorado, and the German alps. this timeless serif can be used for many contexts without being too crazy.
layers of the design in order for print
